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Leverage data in decision-making with a business analytics degree
When it comes to business decisions, intuition is helpful, but data is evidence. For organizations that want to increase profitability, improve services or extend product lines, business data provides a roadmap. Interpreting the data and translating it to actionable insights usually falls to business analytics professionals who bridge the gap between technical teams and business stakeholders. Franklin’s online B.S. in Analytics with a focus in Business Analytics helps you build business acumen and data analysis skills that will empower you to effectively use data to inform business decisions.
Program Availability
B.S. Analytics-Business Analytics Focus Overview
Acquire broad knowledge in fundamentals including industry-standard tools
Ten major area courses, which are common to all three of the B.S. Business Analytics focus areas, help you build broad knowledge in fundamentals including: statistics, mathematics for analytics, ethics, communication, databases, programming, cybersecurity, analytics modeling, data visualization and machine learning. Hands-on assignments provide opportunities to gain skills in SQL, Python, R and Tableau, as well as other tools.
Regardless of which focus area you choose, as student in the program, you’ll learn to apply analytics methods and tools in problem-solving, use specialized business knowledge and data for decision-making, illustrate and present insights to a broad audience, analyze potential biases and ethical implications in various contexts, and implement best practices in management to optimize performance or protect sensitive data.
Complement major area analytics courses with six focus area courses in business analytics and tailor your B.S. in Analytics to your career interests. You’ll further develop problem-solving skills, enhance presentation and communication skills and prepare for roles that require integrated business knowledge in order to optimize data-driven decisions.
Use integrated data-driven insights to impact business strategy and operations
Courses in financial and managerial accounting, business law, microeconomics, finance, management and marketing provide a solid understanding of each business discipline. By combining your knowledge of business functions with analytics, you’ll be equipped to translate complex data findings into actionable business solutions. Your knowledge and skills will make you a perfect fit for a multitude of roles that require analytical thinking, clear communication skills and enthusiasm for using data to optimize specific areas of the business.
Build an in-demand skillset and become an asset in any business setting
As a student in the B.S. Analytics with a focus in Business Analytics, you’ll gain a unique set of beneficial career skills. Because the major is designed with a strong emphasis in application, you’ll gain hands on-skills with industry standard data analysis and visualization tools while you build your problem-solving abilities to solve real-world business problems. You’ll gain the ability to integrate knowledge from several business disciplines, which will enable you to make data-based decisions to optimize finance, marketing, accounting or management. To pave the way for collaborative work relationships you’ll build your communication and presentation skills. By building your capability to make complex data clear and understandable, you’ll be an essential player on any project team.
Future Start Dates
Your Best Value B.S. Analytics
Partner? Pay Less.
Search below to see if you could save tuition through an employer or professional organization partnership.
(After Partner Discount)
Keep the Credit You've Earned
Transfer up to 75% of required credits to finish faster and spend less.
Students must complete a minimum of 30 credit hours at Franklin University to be eligible for a degree.
Highly Recommended
98% of graduating students would recommend Franklin to their family, friends and/or colleagues.
Source: Franklin University, Office of Career Development Student Satisfaction Survey (Summer 2023)
Tuition Guarantee
Inflation-proof your degree cost by locking-in your tuition rate from day one through graduation.
Instructor Led
Online courses taught by in-field experts = a winning combo for you.
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Unlike for-profit universities, Franklin invests in student success, not shareholder gain.
B.S. Analytics-Business Analytics Focus Courses & Curriculum
Academic Minors
B.S. Analytics-Business Analytics Focus Program Details
Employment Outlook
From 2022-2032, jobs in Data & Analytics are expected to increase by 16%
Occupation | Median Salary (2022) | Job Postings (2022) | Projected Growth (2022-2032) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Occupation | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Management Analysts | $95,285 | 277,001 | 17% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Management Analysts
Median Salary: $95,285
Job Postings: 277,001 Projected Growth: 17% |
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Occupation Job Titles Skills Industry DescriptionManagement Analysts conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants. Projected Growth
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Financial and Investment Analysts | $95,077 | 320,466 | 14% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Financial and Investment Analysts
Median Salary: $95,077
Job Postings: 320,466 Projected Growth: 14% |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Occupation Job Titles Skills Industry DescriptionFinancial and Investment Analysts conduct quantitative analyses of information involving investment programs or financial data of public or private institutions, including valuation of businesses. Projected Growth
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Budget Analysts | $82,264 | 24,697 | 9% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Budget Analysts
Median Salary: $82,264
Job Postings: 24,697 Projected Growth: 9% |
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Occupation Job Titles Skills Industry DescriptionBudget Analysts examine budget estimates for completeness, accuracy, and conformance with procedures and regulations. Analyze budgeting and accounting reports. Projected Growth
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Source: Employment Outlook data is provided by Lightcast. Franklin University cannot guarantee employment placement, salary level, or career advancement.
B.S. Analytics Knowledge & Skillsets
Gain in-demand skills sought by employers with curriculum that teaches you: